Employee portrait

The energetic Event Manager

Organization, coordination and identification ... What kind of person is behind such logistic Greenfield Festival, Schwingfest, Jodlerfest, Jungfrau Marathon, Oktoberfest Thun, IGA, sponsoring, services, knows his way around the world of events so well and manages to be the link between the organizers and the brewery? be? James Robinson moves confidently - also thanks to his event box - in this and thus ensures that the regional anchoring of Rugenbräu AG is perceived thanks to its presence at many events.

The personality


Name: Robinson

First name: James (Jimmy)

Function: Event Creative

Year of birth: 1979

With Rugenbräu since: 2002

James Robsinson
James Robsinson

My Rugenbräu

The Rugenbräu is for me ...

For 17 years, with many good stories and an exciting development. development.

My most beautiful moment ...

There are many such moments. In my field, they repeat themselves every year, when events have run smoothly: That is always a feeling of happiness.

My working tool ...

My Event Box! This is something like the handbag of Mary Poppins ... There is everything in it that is forgotten or needed. From cable ties to ashtrays ashtray or ballpoint pen and many other things, which I do not reveal. betray.

My opinion

I appreciate that ...

Team spirit - for example here at Rugenbräu. And honesty in general: building trust with a customer, for example, and then maintaining a good customer customer relationship for a long time.

This does not have to be (no go) ... 

Stout Beer. (black, top-fermented beer)

Home for me is ...

The Bödeli. The family. A good beer. For me, the best beer: Rugen Spezial.

My life

Always in the refrigerator ...

Just - Rugen Special and, since this summer, our new Panaché.

In the free time ...

With the many festivals in summer, free time is usually only possible early in the morning possible: I belong to the harder runners and therefore like to be shortly after 6.00 a.m. on the way. Even so, sport is an important element in my free time.

Me in three words ...

Ambitious - Committed - chaotic with system

My career

My milestones ...

Started I started out at Rugenbräu as a magazine clerk, then as a chauffeur and later in the and later in the freight forwarding business. I then attended various further training courses in graphics and layout. After that, I worked for a while 60% at Rugenbräu and 40 and 40% at a marketing and event agency in Zurich.

Back to 100% at Rugenbräu, I worked in marketing and events and now I am fully involved in events. for the events.

My work ...

It is our claim that the event organizer has a single contact person from the contact person from the brewery. So from the offer, quotation, contract, preparation, logistics, implementation, and invoicing all steps in the event department come together with the same person.

My current project ...

Soon the Oktoberfest Thun is coming up! And just now I received a call from an organizer for one of the biggest sporting events in Switzerland: He is already is already planning the event in 2022 and has asked us.

My inspiration

Makes me laugh ...

Good Company and a good drink at the right time.

Is my role model ...

I don't have a role model in the real sense. Who I admire are my Vivien (15 years old) and Jason (18 years old): The way they take life in their stride and and deal with it. That is exciting with this generation and it works!

My music ...

Normal Pop music, electro and lounge. And yes, also Rammstein - they are just g... (brilliant, of course).

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